Yawmiyat Simsim in Ramadan

In the spirit of the Holy Month of Ramadan, Bidaya Media in partnership with Sesame Workshop, the nonprofit educational organization behind Sesame Street, together announce a special Iftah Ya Simsim Ramadan series. The series consists of 30 episodes with a run time of 12 minutes, aims to educate children about financial empowerment in a fun and entertaining manner. Lovable Muppets from the series such as No’man, Shams, Kaaki, Gargur, Elmo and Melsoon tackle real-life problems with positive solutions, encouraging children to become problem solvers along the way. For more details.

This is aimed to help children understand how to make choices to reach a larger goal, and offer age-appropriate tips around making a responsible choice between what they want and what they need. This was broadcast on 27 channels within Gulf and MENA region.

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