With the cooperation of Abu Dhabi Health Authority and Abu Dhabi Educational Council, Bidaya Media developed a healthy lifestyle outreach program and a campaign was initiated with a package of school based educational materials for students, teachers, and parents.
Printed materials were distributed to schools in Abu Dhabi, Al Ain and Al Gharbieh in both Arabic and English, while songs and public service announcements were aired on TV channels and in cinemas around the UAE.
The campaign contained:
- Child Activity Book in Arabic and English.
- Child Health Diary in Arabic and English.
- Teacher guide in Arabic and English.
- Parents’ guide in Arabic and English.
- Health awareness posters in Arabic and English.
- Four Stories in Arabic.
- Four PSAs in Arabic.
- Four Songs in Arabic.
- Online video with classroom guidelines
- Health Application games
- 10 Social Media Message