Lamsa World

For the past years, No. 1 children’s application, Lamsa and the official licensee of the Iftah Ya Simsim brand, Bidaya, have been strategic partners with each other in the promotion and delivery of quality Arabic educational resources in the region. Lamsa provides one of the most consumed handheld digital platforms in MENA, giving millions of kids access to Bidaya’s exclusive Iftah Ya Simsim content. With Bidaya’s media production capabilities combined with Lamsa’s expertise in the edutainment & technology field, the two companies work together to bring learning materials in easy to consume, yet enjoyable formats for children such as interactive stories, games, and videos – innovating what’s beyond the traditional TV screen. Both companies are based in Abu Dhabi’s media zone, twofour54.”