“Our generation health is our wealth”
Out of Bidaya Media believes that it can play an active role in enhancing Arab Children health. Bidaya Media is convinced that every child has the right to health care, and to the highest attainable standard of health. In addition, Therefore, Bidaya Media conceived a project that aspires to be a true extension of efforts to promote Healthy lifestyle within Gulf children. The project is an integrated health awareness project in terms of form, content and in terms of targeted categories as they are going to be have lively and active participation.
During 2014 and 2015 we have been building and working on the relation with HAAD and ADEC, in order to emphasis the Health habits for children in the schools. The initiative was launched in 2016. Materials were distributed to schools all over the UAE
Campaign contained of:
PSAs in Arabic, songs in Arabic, online video with classroom guidelines, health App, child Activity Book in Arabic and English, child Health Diary in Arabic and English, teacher and parents guides in Arabic and English. 10 Social Media Messages, health awareness posters in Arabic and English and Four stories in Arabic
Abu Dhabi Health Authority
Abu Dhabi Education Council