Our Process

How we do it

Our approach requires the team to collaborate across different disciplines and infuse our script and story writers, lyricists, producers, directors and programmers with a comprehensive understanding of the child and family. This requires a collaborative partnership and network of children, families, academics, ministries, organizations, and media and production teams to produce multiplatform learning materials that are tested, locally relevant and appealing.

Our Philosophy

Our edutainment approach is based on using multiple digital platforms and print that gently influence children by elevating their sense of wonder and curiosity, while guiding them through conversations that utilize creative storytelling and critical thinking methodologies. The Bidaya Media team adopts a streamlined work process that starts with planning and preparation, and is followed by writing, producing and testing. The formative research and evaluation steps are:

  • Test materials in advance for their usability, appeal, and educational impact

  • Small scale studies that are fast and informative for production purposes

  • Give children, parents, and educators a voice in production

  • Formal, longer term, and comprehensive research

  • Measure impact of program and materials on children’s behavior and learning

  • Provide lessons learnt

  • Guide future program development

New educational reforms worldwide are starting to focus on supporting early literacy programs to improve children’s development. Early Arabic literacy programs contribute to later academic success by identifying literacy problems and producing evidence-based approaches for early intervention. Arabic literacy research recommends effective instruction that is data driven and meets the needs and interests of young learners. The Bidaya Media Research Unit contributes to this endeavor through an Arabic media literacy research strategy and agenda. The Bidaya Media Research Unit has identified Arabic media research-related needs; determined key literacy research topics, and proposed a framework that would help focus Arabic literacy research activities in the region. The unit has completed formative research on Muppets, Set Design, and Arabic language acquisition and is currently reviewing media landscape and viewership for young children.

Our Work Process

The Bidaya Media team adopts a streamlined work process that starts with planning and preparation, and is followed by writing, producing and testing. We apply an action-oriented, sequential methodology in all initiatives undertaken by:

  • Identifying key educational gaps, challenges and needs as identified by local partners and stakeholders in the Gulf.
  • Developing key educational messages and goals that can be measured quantitatively and qualitatively for comprehensibility, appeal, and impact.
  • Determining specific target populations and the most effective and efficient means of delivering educational resources to them.
  • Creating specific and unique multimedia content that delivers educational messages to children, families, and communities in an accessible format.
  • Pretesting materials to ensure they effectively deliver the educational messages and are comprehensible and appealing to children, their families and the Gulf community.
  • Collaborating with local partners to ensure widespread distribution of educational materials through broadcasting (television and radio), digital platforms like the internet, mobile enabled websites, apps, and through nurseries, preschools, schools, clubs, homes and local organizations.
  • Evaluating the impact of the educational materials on improving knowledge, skills and attitudes of children to support and enhance positive and progressive social change.
Amjad DesaiOur Process