Meet our team

The Bidaya Media team comprises experts in education, psychology, media and information technology who utilize imagery and audio-visual effects to effectively communicate educational messages and objectives to young children.

Board Of Directors

H.E. Maryam Eid AlMheiri Chairwoman - Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54

H.E. is responsible for leading Abu Dhabi Media Authority's strategic agenda to build a sustainable media industry that contributes to the economic and cultural development of Abu Dhabi, as well as position the Emirate as a regional focus for global media and entertainment.

Hisham Malak Board Member, Bidaya Media

Hisham has 20 years of experience across various industries . Currently is the Head of Treasury and Investor Relations at Mubadala Investment Company

Dr. Cairo Arafat Managing Director

Over 15 years of experience working with Sesame Workshop and was the Education and Research Director for 5 seasons.

Rashed Al Harmoodi Senior Vice President and Head of External Corporate Relations Mubadala Investment Company

Rashed is Senior Vice President and Head of External Corporate Relations at Mubadala Investment Company. Al Harmoodi is the Executive Producer and creator of Mansour Cartoon, a modern Emirati cartoon that encourages children to leadership.

Muhannad Al-Qudah Finance Director Mubadala Investment Company

Muhannad is a Finance Director at the Head Office of Mubadala looking after the financial needs of Aerospace, Renewables & ICT Platform. Muhannad is a member of the Audit & Risk Committee of YahSat, STRATA and Injazat Data Systems.

Our Team

Dr. Fatima Al Breiki Head of Arabic Language

Specialized expert in rhetorical criticism and heads the Arabic Language Department at UAEU.

Ammar Al Sabban Creative Content Manager | Master Pupeteer

A professional puppeteer, puppet builder and voice actor. He is the Creative Content Manager and Master Puppeteer at Bidaya

Rula Khadra Research & Educational Outreach Manager

Support the preparation of the content of educational outreach materials


Handles public relations through establishing contacts with relevant education, culture, media, children, and social programs and activities. Represent Bidaya at public events, press events and in shows directly dealing with the media.

Abdullah Rafaah Puppeteer/ Social Media Coordinator

Abdullah is one of the main human characters on Iftah Ya Simsim, playing the role of Rashid as well as the puppeteering of “Elmo”.

MUSTAFA SHAKEEB Finance Director

Mustafa Shakeeb is the Finance Manager at Bidaya. He is a graduate of Philadelphia University. Mustafa has over 10 years of experience in accounting and finance sector.

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Amjad DesaiMeet Our Team