About us

The company’s main, original IP is ‘Mansour’ an Arabic language, comedy adventure cartoon series which reaches a substantial audience of Arab children aged 6-12 years, across the MENA region and beyond.

Bidaya is also well-known for developing and producing ‘Iftah Ya Simsim’, a much loved Arabic version of Sesame Street, the critically acclaimed educational and entertaining early childhood TV show.

Our Approach

In-house development, with our diverse team; Working with talented freelance Pan Arab creators and writers; Partnering with regional & international studios to build our pipeline.

Our Vision

To create high quality entertainment brands with integrity and an authentic voice that competes on a global stage and inspires the imagination of Arab children regionally and across the world.

Our Values

We promote values of friendship, tolerance, acceptance and mutual respect across cultural boundaries, uniting children worldwide through quality entertainment.

Amjad DesaiAbout Us