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The summer is cooler with Iftah Ya Simisim

The twofour54 summer campers learned the art of storytelling through creative writing, illustration, photography, presenting and acting with this year’s mentors. Young campers discovered the world of entertainment through creating their own game shows and learning all about storytelling.  The UAE’s next best game show might be the product of young minds! Children joined twofour54 and Bidaya Media

August 5, 2019

Bidaya Media Appoints New CEO While Its Flagship Show ‘Iftah Ya Simsim’ Launches Season 3 to inspire children this Ramadan

Abu Dhabi – 03 JUNE, 2019: Bidaya Media, the producer of the beloved children’s program ‘Iftah Ya Simsim’, has appointed Nabil El Jisr as CEO. He will lead the educational media production organization in its mission to use the educational power of media to help all children reach their highest potential. El Jisr joins at

June 3, 2019

The National – Abu Dhabi

The National speaks to Iftah Ya Simsim prop master and Bidaya art director Amr Dia about his work since coming on board one year ago. Read More

May 14, 2019