Bidaya Media has agreements with the Arabian Licensing Company (ALC) as its master licensee to develop a wide range of products for Iftah Ya Simsim in the UAE, GCC and Middle East regions. We are authorised to licence the use of domestic Iftah Ya Simsim characters for the MENA markets, and global Sesame street characters for the wider MENA markets for Publications, Merchandise, Educational Franchise, Nurseries & Preschools.

Partner with us

Amjad DesaiIP Licencing